About the report
Report information
| Report name: | Marketing Management in New-Product - Development in the Finnish Online Game Industry |
|---|---|
| Description: | The study examines the relevant topics in general marketing management literature and forms a synthesis
model for the Finnish online game industry. The model is evaluated and elaborated with qualitative case studies from the Finnish online game industry. |
| Keywords: | - |
| Report publisher: | Helsinki University of Technology |
| Report authors: | Pyry Lehdonvirta |
| Publishing date: | 8.3.2010 |
| Attachment: | pyry_lehdonvirta_thesis_marketing_management_20090917.pdf |
| Report URL: | - |
| Contact person's name: | - |
| Contact person's phone: | - |
| Contact person's email: | - |
