About the report
Report information
| Report name: | Harnessing web 2.0 for business-to-business marketing |
|---|---|
| Description: | - Literature review and an empirical perspective from Finland.
The purpose of this report is to round up current literature and other published sources on harnessing web 2.0 for business-to-business marketing and add an empirical perspective on the subject from Finland. |
| Keywords: | - |
| Report publisher: | The University of Oulu |
| Report authors: | Tuula Lehtimäki & Jari Salo & Heidi Hiltula & Mikko Lankinen |
| Publishing date: | 5.2.2010 |
| Attachment: | harnessing web 2.0.PDF |
| Report URL: | - |
| Contact person's name: | - |
| Contact person's phone: | - |
| Contact person's email: | - |
